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CI

You can view SK eternix's CI information here.

Signature Combination
  • SK eternix Korean logo
    SK eternix English logo
    SK Identifier Combination Criteria

    The SK Identifier is completed through the combination of symbol mark and logo mark.
    In order to effectively express the pursuit of 'customer happiness', it is essential to comply with the combination criteria regulations and principles.

    The symbol mark is positioned on the top right corner of the logo mark, taking into consideration the visual progression direction of the wings of happiness.
    Assuming the height of the logo mark 'K' as X, the size of the symbol mark is regulated as 1.1 x, and the distance between the symbol mark and the logo mark is regulated as 0.25x.

The logo mark has been designed with consideration for harmonizing with the 'Wings of Happiness'
SK logo mark

The logo mark has been developed considering the visual characteristics of the 'Wings of Happiness'.
While using the logo mark alone has the advantage of less spatial constraints and increased readability, it lacks the symbolism required to represent SK as the identifier. Therefore, when expressing it in media, it is a principle to combine the logo mark with the 'Wings of Happiness' symbol mark to convey the SK Identifier effectively.

Visual Characteristics of the Logo Mark 1
SK logo(Visual Characteristics of the Logo Mark 1)

The logo mark is designed based on the Bliss Bold font. Bliss Bold is a simple and easy-to-read font with many curves.

Visual Characteristics of the Logo Mark 2
SK logo(Visual Characteristics of the Logo Mark 2)

The ends of S and K are smoothly curved to create a sense of space between the letters. This design feature conveys a soft and friendly image.

Basic Symbol Mark 'Wings of Happiness'
Basic Symbol Mark 'Wings of Happiness'

The 'Wings of Happiness' is the element that best reveals the visual characteristics and symbolism of the SK Identifier. To prevent image damage due to distortion, deformation, or misuse, the regulations and principles regarding the application of the symbol mark must be strictly adhered to. The 'Wings of Happiness' embodies two wings flying with the motif of communication satellites and kites, depicting two wings soaring upward, symbolizing SK's two major growth engines: energy-chemical and information communication industries. It represents SK's ambitious spirit toward the global market and the pursuit of happiness.

Visual Characteristics of the Symbol Mark 1
SK Symbol Mark(Visual Characteristics of the Symbol Mark 1)

It expresses a dynamic and progressive feeling along with the meaning of soaring upwards. The use of the symbol mark in the Identifier must adhere to the specified angle (29.4˚) on the left.

Visual Characteristics of the Symbol Mark 2
SK Symbol Mark(Visual Characteristics of the Symbol Mark 2)

The white lines of the 'Wings of Happiness' represent the S and K of SK. This is a crucial element for reinforcing SK's Identifier and should not be misaligned or distorted.

Color Usage Criteria

SK Red used in the logo mark and symbol mark is a dynamic and vibrant red, while SK Orange symbolizes 'happiness, friendliness, and welcome.'
The SK Identifier principle is to use specified colors on a white background.

  • SK eternix logo (red, orange)
    SK RED
    Color Chip
    PANTONE® 186 C
    RGB Color
    234 / 0 / 44
    HEX
    #EA002C
    CMYK
    0 / 100 / 81 / 4
    SK Orange
    Color Chip
    PANTONE® 158 C
    RGB Color
    255 / 122 / 0
    HEX
    #F47725
    CMYK
    0 / 66 / 97 / 0
  • SK eternix logo (black, gray)
    Black
    Color Chip
    PANTONE® K 100
    Gray
    Color Chip
    PANTONE® K 60